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Made to Stick - Heath Brothers
We wanted to take apart sticky ideas?both natural and created? and figure out what made them stick. What makes urban legends so compelling? Why do some ...
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British Council
Jonah Berger, one of the greatest storytellers of all time, also wrote 'Contagious: How to Build Word of Mouth in the Digital Age.' The book documents the six ...
DIGITAL MARKETING AND YOUNG CONSUMERS: - ChesterRep
Contagious, how to build word of mouth in the digital age. London, UK: Simon &. Schuster. Berger, J., & Milkman, K. (2012). What makes Online ...
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'When We Look Good and Care, We Share'
Contagious: How to Build Word of Mouth in the Digital Age. Simon &. Schuster UK Ltd., Second Edition. Bone, P. F., 1992.
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