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Glossary of Advertising Terms

A measure of newspaper advertising space, one column wide and 1/14th inch deep. Agency commission. The agency's fee for designing and placing advertisements.



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On Word-of-Mouth Based Discovery of the Web
compassion, and the power of word of mouth. ... To confront these tendencies in the digital age, many businesses and organizations are proactively creating ...
The effect of Emotional Contagion on Electronic Word of Mouth - EKB
The model contends that people share viral content with their social networks as a form of online gift giving, out of altruism, or simply to build their own ...
Conference Report - Baker Retailing Center
b. Describe re-dosing strategies that lead to sustaining a change project. c ... Contagious: How to build word of mouth in the digital age. London,. Simon ...
The Influence of Electronic Word of Mouth in Social Media ... - CORE
Second, our findings provide insight into how to design successful viral marketing campaigns. Word of mouth and social media are viewed as cheaper and more ...
COMMERCIAL COMMUNICATION IN THE DIGITAL AGE
In conclusion, this research illuminates how content char- acteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers ...
Developing the 21st Century Workforce and Customer Service in the ...
Contagious:
Contagious Communications - DiVA portal
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What Makes online Content Viral? - Wharton Faculty Platform
We examine how firms can create word-of-mouth peer influence and social contagion by designing viral features into their products and marketing campaigns.
What Makes online Content Viral? - Jonah Berger
Building on the consumer motivation?opportunity?ability framework, this study conceptualizes three distinct stages in the eWOM process: eWOM creation, eWOM ...
Chapter 14 Direct, Online, Social Media, and Mobile Marketing
Digital
Creating Social Contagion through Viral Product Design
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Managing Buzz Marketing in the Digital Age
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